Consolo and Fuori Salone
Consolo RealEspace: 28 years of location management and scouting for the Fuori Salone in Milan.
The Salone del Mobile in Milan was founded in 1961 on the initiative of a group of furniture makers with the aim of promoting the Italian furniture and design industry and over the years, it has become the international reference point for the sector.
In the 80s, in parallel with the Salone, the Fuori Salone was born, a spontaneous phenomenon of exhibitions and events spread throughout the city, organized by independent companies and designers outside the official exhibition spaces. In 1990, the magazine Interni codified and structured the Fuori Salone, contributing to its growth and circulation.
Today, the Fuori Salone is a global event involving different design districts in Milan. Every year, during Design Week, the design capital of the world is transformed into a stage for installations, exhibitions and events, attracting creatives, companies and visitors from all over the world.
Since 1998, Consolo RealEspace has played a fundamental role behind the scenes of this great event, offering location scouting and management services for some of the most important national and international brands and agencies in the sector.
The evolution of the Fuori Salone and Consolo RealEspace.
When the Fuori Salone began to take shape in the 90s, the concept of exhibition space outside traditional fairs was still in its infancy. Consolo’s vision has allowed numerous brands to find exclusive and unprecedented locations, helping to make the Fuori Salone what it is today: a widespread and multifaceted event, which animates the entire city.
The Fuori Salone was the first to welcome emerging designers and creative collectives, offering them a platform for international visibility. Thanks to its ability to identify suitable spaces to enhance creativity, Consolo RealEspace has contributed with great passion to the expansion of the Fuori Salone phenomenon, hosting or finding locations for many talents, some of whom are now very established in the design scene.
Over the years, Consolo RealEspace has worked together with national and international agencies and with iconic brands in design, fashion and technology, supporting them not only in the search for the perfect location, but also in the logistical and organizational management of the spaces.
The future of location scouting for design
After more than 25, Consolo RealEspace continues to be a point of reference in the sector. The evolution of the Fuori Salone has led to new challenges: it is no longer just the furnishings and furniture that are the protagonists, the concept of design has become much broader, it also includes the automotive, digital, lifestyle sectors in all its forms, generating new exhibition experiences, which require increasingly selected and well-positioned spaces and locations in the city. Thanks to its expertise, Consolo RealEspace is able to offer innovative and customized solutions, anticipating the needs of a constantly evolving market.
Agencies and brands that have chosen Consolo RealEspace for Milan Design Week
The list of brands that have relied on Consolo RealEspace for their exhibition space during the Fuori Salone is long and prestigious. Among the best-known names are Agape, Bang & Olufsen, Cappellini, Elle Decor, Google, Hermes, Hay, Kia, Lamborghini, Louis Vuitton, Marie Claire, Minotti, MOOOI, Moroso, Soho House, Swarovski, Tom Dixon, Wall Paper, as well as collaborations with the best marketing, communication and event planning agencies, to name a few: Ad Maiora, Adverteam, Amplify, Attila, Balich Wonder Studio, Camron, Captain Lucas, Different global, Everlab, Eye Sight, Exhibita, Fasten Seat Belt, Green Media lab, Ground Control, Karla Otto, Live zone, MB Agency, MLM, North Six, Tarfu Studio, Urban production. Each project was an opportunity to transform a space into a unique experience, capable of telling the identity of the brand and involving the international audience of the Fuori Salone.
